Digital
Microsoft Surface Pro 8 Launch Campaign
Key insight: Stand Out
Rationale: At the office, at home or on the move, the ultra-portable Surface Pro 8 gives you the power to standout. Microsoft Surface Pro 8 — the most powaerful Pro ever.
The campaign highlights artist Diasuke Okamoto and the freedom and power he has to create his art wherever and whenever inspiration strikes. This design direction was a bold move for Microsoft to use artwork instead of flat colors behind the product.
MOXI
When MOXI, The Wolf Museum of Exploration + Innovation launched in 2016, it announced itself to the world as “a playground for your brain.” Their brand collateral and website needed to represent them as such. We created a playful and colorful design to help brand MOXI as a children’s museum that appeals to curious minds of all ages.
Company: loyalkaspar
Client: Moxi
Role: Designer
"My Wilson" Marketing Campaign
#MyWilson
"My Wilson" was a 360-degree marketing effort, with a heavy emphasis on social and digital media. At the heart of the campaign was a commercial, called Nothing Without It, that featured amateur athletes alongside some of the world's best professional athletes recounting the ups and downs of their journeys. The campaign was designed to create a conversation amongst youth athletes – across a wide range of sports — about the role their equipment plays in their lives.
#MyWilson was a successful hashtag used in the digital campaign for Wilson Sporting Goods, where we asked professional and amateur athletes to show us what their equipment means to them. We pointed these athletes to a microsite and used social media to push out the hashtag. User’s posts were featured on Wilson’s main social pages, the community microsite page, along with popping up in a search for this community hashtag.
Agency: Phenomenon
Role: Art Director
Vimeo
Upload+ Share
We designed and developed a simple way to upload videos from your phone and share them all on the Vimeo app. We created an iconography system across Vimeo’s entire app.
Role: Lead Designer
Company: Vimeo
MYmta
App Launch Campaign and Branding
MYmta is a mobile application-based passenger information display system developed by the Metropolitan Transportation Authority (MTA) of New York City. We designed the logo, color palette, opening animation, onboarding screens and marketing materials for the app. After a Beta-testing campaign, Pulsar took the poignant feedback and created a digital and print campaign that decorated the subway system and digital media.
Role: Art Director
Agency: Pulsar Advertising
