Non-Traditional and Traditional Campaigns
The Seat
Our charge was to use disruptive marketing to promote Heineken’s partnership with the UCL Soccer Finals. We presented an exciting competition - UCL Finals tickets hidden under seats - competitors have one hour to find their lucky seat. The game: 20 seats, 20 tickets, scattered around 2 cities. Rather than following conventional marketing wisdom, Heineken was once again open to new tactics.
Company: Chiat Day NY
Client: Heineken Global
Collegiate Academies
Subway Library
This campaign was a partnership between the New York City MTA and the New York Public Library to promote free, new Wi-Fi and cell service on underground platforms across the city. Riders were fully immersed in the train promotion.
This whole-train-takeover mimicked the NYPL’s wooden chairs and rows of books while encouraging riders to download eBooks through using the new MTA Wi-Fi.
Company: Pulsar Advertising
Client: NY MTA
CNN Audio
CNN asked us to rebrand and create a launch campaign for CNN Audio. In this concept CNN letterforms resemble audio waves and are used as a framing device for talent. This an initial creative concept pitch for CNN Podcasts, which later became CNN Audio.
Agency: Known
Client: CNN
MTA Tech
To promote the New York MTA’s latest technological updates we created a thought provoking and vibrant campaign Image That, which decorated the rider’s path. We pointed riders to a microsite that explained the new technological updates.
Company: Pulsar
Client: NY MTA
2nd Ave Subway
Anyone who lives in New York City knows the Second Avenue Subway was a long time coming. We designed a train wrap and an immersive station takeover to announce this long-awaited connection in a visual language New Yorkers would understand.
Agency: Pulsar Advertising
JCPenny
Styles for all seasons campaign ran throughout the year to show versatility of JCPenney’s stylish products. Ads showcased different products for every season framed in seasonal shapes.
Company: IAAH
Client: JCPenney
